NZ Pavilion

This video is a 3 minute cutdown of the live 20 minute show as performed in Frankfurt.

For NZ’s pavilion at the 2012 Frankfurt Bookfair we created the 20 minute immersive video experience to play across twelve 5 metre square screens. We broke all previous Guest of Honour attendance records with more than 90,000 people queueing to see inside our pavilion over the weekend when the fair was opened to the public, and over 200,000 viewing the show throughout the week.
WINNER: Spatial Communication award at the Festival of Animation in Stuttgart

Building 12 5metre high screen's in Frankfurt

Commissioned by
Ministry of Culture and Heritage

Creative Directors
Mike Mizrahi, Marie Adams


AV Director
Jon Baxter