Spark 5G Race Zone

The Spark 5G Race Zone is a showcase of the amazing tech that Emirates Team New Zealand use to make the boat go faster, giving visitors the opportunity to feel, create, learn and even smell all things sailing. Team New Zealand boss Grant Dalton labelled it “the Disneyland of sailing”.

We helped create the Wind Tunnel, allowing people to walk through and interact with a real time wind model visualisation, Course Selection, where daily modelled wind visualisation are projected onto the floor, with algorithms designed to predict the optimal racing course, and creating an immersive 360 experience riding along on a Te Aihe test run.

A collaboration with Spark, Shine and Spur

Campaign Brief article